Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.
Most surveys of alcohol-use ask about behaviors and patterns that happen days, weeks months or even years ago. It’s all retrospective recollection from study participants. It’s useful for identifying general trends but it’s fraught with measurement errors. And when the topic of the study is binge drinking, errors involving memory can increase. — even if you’re asking the question the next day.
ext messages (also known as Short Message Service, or SMS) are more and more becoming the go-to medium of communication. This especially is the case for today’s college students, who seem to conduct their social and even business lives completely via their smartphone.
Scott Crawford and the team at SoundRocket looked at the data surrounding the efficacy of using SMS when surveying college students, resulting in a presentation at the 2013 American Association of Public Opinion Research (AAPOR) Conference.
For this list, Scott scoured his (extensive) Favorites category in his Podcast app. Check out the list he came up with awhile back.
It has been a while since I have communicated about the importance of checklists. It feels that the time is right to do so again… as it will become a more and more important element to what we do as we grow.
This was the first experience for any researchers to look closely at the impact of personal genetic testing reports – to see how users understood them and made use of the results they provide. Soundrocket was happy to play a role in this important research.
Testing a web-based survey is one of the most detested activities to many in the survey research business. From a 2016 post, here are seven tips to better web-based survey testing practices for your next study. You’re welcome 🙂
I’m back with more… see my previous post if you are curious what this is about…
I was recently inspired by a website called The Sciku Project, which touts the “latest scientific discoveries in haiku form”. I have always been fascinated by Haiku – the logical (but also illogical) structure imposed on language in the form of poetry. The structure – 17 syllables in three groups of 5 – 7 – 5 syllables each.
Figured I would give it a try…
A couple months ago, I listened to a podcast episode called “Sports Superstitions” on a wonderful podcast called Fearless Conversations with Abby Wambach (which, by the way, is a wonderful podcast on a variety of social issues from the perspective of a professional athlete). It brought back memories of long ago (high school) days when I used to pole vault. For a long time I blamed my youth for the rituals that I would perform before and during competition. How I removed the pole from its cardboard tube, the number of times I rocked back and forth before I started down the runway (three), and even the side of the pit that I used to jump off after I completed a vault (always the left)…