From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.

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Revisiting the Role of the Science Journalist

Revisiting the Role of the Science Journalist

In today’s ecosystem of online science publications, it can be hard to tell what qualifies as journalism and what doesn’t. Does it matter?

For Erin Zimmerman, a plant molecular biologist turned freelance science writer living in Ontario, Canada, a recent plant science conference presented a rare opportunity to meet scientists working in the field and to gin up some story ideas.

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Social Science Research: Are We Truly Innovating?

When I think of innovation in survey research, I think of innovation in our “sister” field of land surveying.  (A field I think of too often as I correct confused extended relatives about the type of surveys that I’m involved in.)

In 2600 B.C. Egypt, “rope stretchers” were some of the first land surveyors.  They stretched rope to measure land distances.  But rope had its flaws – it was often weak, stretched, expensive, and in large amounts could be very heavy.  Small innovations took place…

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