Campus climate surveys are powerful tools that help colleges and universities gauge campus environment. These surveys provide valuable insight into various aspects of campus life — everything from inclusivity to safety, and play a crucial role in shaping a welcoming...
From the LaunchPad
Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.
Why Do You Need Campus Climate Surveys?
Many universities and colleges conduct regular campus climate surveys. But some may wonder, what insights do they truly bring? Can they actually be used to make higher education institutions a better place? In our experience, when done well, campus climate...
Demographic Questions: Finding the Right Place in Your Survey
Demographic questions are often necessary to include in survey research. Here we visit the age-old question–where in the survey should they go? Recently a collaborator designing a survey for an academic research study asked if it...
When I Asked ChatGPT About AI & Survey Research
The essay linked below was written almost exclusively by ChatGPT based on a series of requests and feedback I provided as the essay evolved. I was looking to understand better what may be the potential impact of emerging artificial intelligence (AI) technologies on...
ChatGPT—Could There Be an AI Survey Methodologist?
When I first heard about the new artificial intelligence (AI) chat tool called ChatGPT (created and offered as a free research tool by OpenAI), I was excited to play with it. Social media was abuzz with others in professional fields who had identified ways that this...
5 Survey Methodology Considerations for Socials Scientists Today
Survey research is an essential tool for social scientists, allowing them to collect data and insights from many people. To conduct a successful survey, there are several vital considerations regarding survey methodology that researchers must take into account. These...
What is a DEI Survey?
Simply put, the purpose of a diversity, equity, and inclusion, or DEI study is to examine the lived experiences, perceptions, and attitudes of students, faculty, and staff on a university or college campus. DEI surveys may ask about personal experiences with...
Interview with Dr. Bill Axinn, Survey Expert & SoundRocket Collaborator (Part 2)
Soundrocket conducted an interview with University of Michigan professor Bill Axinn. Bill is a valued client and collaborator, and this post outlines Dr. Axinn's new paper and explores the importance of responsive survey design in campus surveys. This is Part 2 of a...
Interview with Dr. Bill Axinn, Survey Expert & SoundRocket Collaborator (Part 1)
Photo by Michael Barera (CC BY-SA 4.0) Soundrocket conducted an interview with University of Michigan professor Bill Axinn. Bill is a valued client and collaborator, and this post outlines Dr. Axinn's research, how he first came to find Scott Crawford, eventually...