Robert A. Schultz, Author at SoundRocket

Satisficing: Why Survey Participants Give Quick, Inaccurate Answers

by Robert A. Schultz | Dec 2, 2021

In a previous post we discussed how to minimize survey breakoff. Surveys are a great way to collect data but when designing a survey it’s important to consider how much is too much. Today we are going to discuss satisficing, how to keep respondents engaged, and in...

Good Surveys Come With Subtraction, Not Addition: How Questionnaire Length Leads to Breakoffs

by Robert A. Schultz | Oct 18, 2021

We often hear—so how long can our questionnaire be? While we love surveys, the reality is most respondents don’t share our enthusiasm, which means long questionnaires can be bad for data quality. Today we are going to look at how long surveys can lead to breakoff, and...

Robert A. Schultz

Satisficing: Why Survey Participants Give Quick, Inaccurate Answers

Good Surveys Come With Subtraction, Not Addition: How Questionnaire Length Leads to Breakoffs

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