From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.

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DNA Matchmaking: Move Over, Cupid.

DNA Matchmaking: Move Over, Cupid.

Based on a 2020 survey by dating app Plenty of Fish, 90% of US-based daters feel chemistry, not attractiveness, is the key to a lasting successful relationship. Genetic matchmaking sites that offer DNA testing to predict biological compatibility (i.e.: chemistry) couldn’t agree more.

With Valentine’s Day around the corner, we are taking a peek at these direct-to-consumer (DTC) genetic tests and the science behind DNA–based dating . . .

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SoundRocket Jobs: Research Study Manager

SoundRocket Jobs: Research Study Manager

Click Here to Apply Job Description: Research Study Manager SoundRocket, an Ann Arbor, Michigan-based survey research organization is seeing a talented intermediate level Study Manager to join its small and growing team. This...

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Surveying College Students with SMS: Is it Feasible?

Surveying College Students with SMS: Is it Feasible?

Text messages (also known as Short Message Service, or SMS) have become the go-to medium when contacting others. This is especially the case for today’s college students, who seem to conduct their social and even business lives completely via messaging service.

SoundRocket examined the data surrounding the efficacy of using SMS when surveying college students, resulting in presentation at a past American Association of Public Opinion Research (AAPOR) Conference.

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SoundRocket Founder to Speak at FEDCASIC Workshop

SoundRocket Founder to Speak at FEDCASIC Workshop

If you would like to spot some serious survey nerds while enjoying the Cherry Blossoms in Washington, D.C. this year, step on down to the Bureau of Labor Statistics where SoundRocket founder Scott D. Crawford will be presenting at the The Federal Computer Assisted Survey Information Collection (FEDCASIC) Workshop. Scott will be presenting “Best Practices in Consent to Capture Geolocation Data in Self-Administered Web Surveys” in the Wednesday afternoon session on Advances in the Use of Location Data.  

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