In medicine, we have been discussing the promise of polygenic risk scores for some time now. Polygenic risk scores determine whether a person's risk for a common condition, like coronary artery disease or depression, is higher or lower than others. The hope is to use...
Moving Beyond P Values: A New Era for Supporting Social Science Research
[Estimated Reading Time: 3-4 min] At SoundRocket, we often hear from our research partners who want to include p values in their summary databooks. These numbers have long been a staple in not just social science research but in many scientific inquiries. However, the...
SoundRocket Founder and Chief Vision Officer Scott Crawford to Present on AI Technology for Survey Development at NYAAPOR Conference
SoundRocket Founder and Chief Vision Officer Scott Crawford has been invited to speak on a virtual panel for the New York Chapter of American Association for Public Opinion Research (NYAAPOR) on Wednesday May 3rd from 6 - 7:30pm. Three other survey research...
Demographic Questions: Finding the Right Place in Your Survey
Demographic questions are often necessary to include in survey research. Here we visit the age-old question–where in the survey should they go? Recently a collaborator designing a survey for an academic research study asked if it...
What is a Label Comprehension Study?
Label comprehension studies test how well a typical consumer can understand the labeling for an over-the-counter (i.e., non-prescription) drug or medical device. The labeling may include the product box or the instructions for use found inside the package. The idea is...
FDA User Comprehension Studies
What is an FDA user comprehension study? The US Food & Drug Administration (FDA) is responsible for identifying and mitigating consumer risks associated with the products it’s charged to regulate. This includes both prescription products and those sold...
A Website Analysis of the Consumer Genomics Industry Reveals Gaps in Public-facing Information – Part One
When we looked online at genetic tests marketed to consumers, the options were dizzying; after reading the websites we were left with more questions than answers and we wondered—what does this mean for consumers? - Jill Furnival, Genetic Counselor, SoundRocketNew...
Genomic Return of Results Study Underscores Clinical Value, Takeaways for Expanded Implementation
Biobanks studying genes and human health in large populations are popping up around the globe, but what are researchers to do when they uncover medically important—or potentially lifesaving—results for volunteers who gave their DNA anonymously to science? A research...
Introducing Research Practices to Boost Study Diversity: Inspiration from the Pandemic
The pandemic (and virtual technology) brought many things into our homes—work, school, doctor’s appointments, the gym, and conferences (to name a few). And while I’m not eager to attend another virtual cocktail party, there have been some at-home adaptations that have...








