From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.


Six Common Mistakes in Survey Research

Survey research is a part of the scientific process – and even a science on its own.  So why do researchers abandon the science when they implement their studies?  An astronomer would not go to the hobby store to buy a telescope to study the galaxy.  A geneticist would never purchase non-sterile test tubes from an unknown source to capture saliva samples from research subjects.  So why do social scientists routinely treat their own data collection tools this way?   

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