What We Do

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SoundRocket was created to support our founder’s survey methodology consulting practice—as a graduate of the University of Michigan with a Master’s degree in Applied Social Research (Survey Methodology), Mr. Crawford’s skills in web-based survey design and implementation were valued.

We continue to serve in this capacity with our experts in survey implementation. Our most significant collaborations often begin with a small consulting role on a study. Let SoundRocket serve as your own in-house methodologist as you design, implement, and analyze the results from your next study.

Custom Social Science Research

Research today is at the core of almost every policy, business, and academic scientific decision. Under our umbrella of custom survey design, we explore any topic that would best serve your institutional needs. We have applied our expertise to a range of topics for collaborators in academic departments, non-profit think tanks, government agencies, and innovative science-loving commercial enterprises.

Like all of our collaborators, we recognize the value in high quality science. SoundRocket provides customized study implementation on your behalf, so you can focus on your science. Our collaborative approach to study design, data collection and reporting ensures that your research process with SoundRocket will be tailored to fit your needs.

See how you can benefit from a collaboration with us on your next study.

SoundRocket is your top tier research collaborator. Take advantage of our expertise in study design, questionnaire design, sample design, sampling, survey development & testing, survey methodology, qualitative research methods (cognitive interview, focus groups, etc.), data collection (all modes and methods), and data reporting for your next research endeavor.

Study Management

In an era dominated by web survey platforms that have become commodities, often provided for free, it is sometimes difficult to understand the value in partnering with survey research providers. We understand that—and in fact, we often recommend our collaborators take the do-it-yourself (DIY) approach. We are the first to say that your valuable research dollars should only be spent where they are truly needed.

While survey platforms are found everywhere, and most graduate schools train their social science students in the use of at least one, managing the complexities of an overall research protocol is often forgotten—until it is needed.

Implementing a study involves more than just a web survey platform. It often involves emailing large numbers of study participants, scheduling alerts and reminders to send only to those who need them, following up with future scheduled data collection tasks, integrating multi-mode (mailed surveys, telephone surveys, etc.) data collection and multi-mode prompting, and even integrating surveys into clinical studies where participants must visit a lab for bio-specimen collection or to engage in a physical evaluation.

With the ability to schedule events, support multiple pathways of communication, and integrate physical and digital research processes, SoundRocket can serve as the traffic controller for your multi-stage complex or simple studies.

Study management, where the research participant is treated as an equal stakeholder in the research process, is where SoundRocket excels.

Higher Education Studies

In our early years, with an emphasis on web-based surveys, we found ourselves being involved in a significant number of studies of students in higher education. Their access to email and web technologies made our services an excellent fit for academic researchers who wished to engage in innovative methodologies.
Most of our higher education work then, as well as now, start as any other custom social science research study.

Over time, however, we have built upon those successful projects as we have developed a growing list of large-scale standardized research studies that are led by scientific research teams, but also bring higher education institutions to the table as a stakeholder.

Current standardized studies offered by SoundRocket:

    Multi-Institutional Study of Leadership

    This international research program centers on understanding how higher education shapes socially responsible leadership capacity, as well as other related outcomes. 


    National Campus Climate Survey

    This sexual misconduct survey adheres to state and federal requirements, while remaining scientifically meticulous. The implementation strategies and research design provided defensible data, effectively establishing a benchmarking tool to evaluate change over time between multiple campuses.

    User Comprehension Studies for Regulatory Purposes

    Federal government regulatory studies requiring survey data collection – such as user comprehension and clinical studies – fit well within our consulting and data collection service expertise. SoundRocket has worked with NIH, NIDA, and NIAAA funding on multiple primary research studies, including … . We also specifically understand the current needs and requirements around the following U.S. Food & Drug Administration (FDA) regulatory pathways for Direct-to-Consumer (DTC) personal genetic testing:

    Carrier Screening Tests (21 CFR 866.5940)
    Tests designed to determine whether a healthy person carries a genetic variant that could be passed onto offspring.

    Genetic Health Risk (GHR) Tests (21 CFR 866.5950)
    Tests designed to provide information about one’s genetic risk for certain medical conditions.

    Pharmacogenetics Tests (21 CFR 862.3364)
    Tests designed to provide information regarding the role genetics play in how someone reacts to specific medications.

    Cancer Predisposition Tests (CFR 21 866.6090)
    Similar to the standard genetic health risk report, but designed to help individuals communicate with their medical care providers about more risky and complex cancer risks.

    Early Career Scientist Support

    We support very early career scientists! If you are a recent Ph.D. graduate, current graduate student, or even an ambitious undergraduate student who is in the need of expert survey methodology support for a social science study—let us know!

    We have found a variety of mechanisms to support such early career scientists work in the social sciences. We would love to meet you and collaborate on the future of social sciences with you.