What we do

SoundRocket was created to support our founder’s survey methodology consulting practice—as a graduate of the University of Michigan with a Master’s degree in Applied Social Research (Survey Methodology), Mr. Crawford’s skills in web-based survey design and implementation were valued.

We continue to serve in this capacity with our experts in survey implementation. Our most significant collaborations often begin with a small consulting role on a study. Let SoundRocket serve as your own in-house methodologist as you design, implement, and analyze the results from your next study.

In an era dominated by web survey platforms that have become commodities, often provided for free, it is sometimes difficult to understand the value in partnering with survey research providers. We understand that—and in fact, we often recommend our collaborators take the do-it-yourself (DIY) approach. We are the first to say that your valuable research dollars should only be spent where they are truly needed.

While survey platforms are found everywhere, and most graduate schools train their social science students in the use of at least one, managing the complexities of an overall research protocol is often forgotten—until it is needed.

Implementing a study involves more than just a web survey platform. It often involves emailing large numbers of study participants, scheduling alerts and reminders to send only to those who need them, following up with future scheduled data collection tasks, integrating multi-mode (mailed surveys, telephone surveys, etc.) data collection and multi-mode prompting, and even integrating surveys into clinical studies where participants must visit a lab for bio-specimen collection or to engage in a physical evaluation.

With the ability to schedule events, support multiple pathways of communication, and integrate physical and digital research processes, SoundRocket can serve as the traffic controller for your multi-stage complex or simple studies.

Study management, where the research participant is treated as an equal stakeholder in the research process, is where SoundRocket excels.

Federal government regulatory studies requiring survey data collection – such as user comprehension and clinical studies – fit well within our consulting and data collection service expertise. SoundRocket has worked with NIH, NIDA, and NIAAA funding on multiple primary research studies, including … . We also specifically understand the current needs and requirements around the following U.S. Food & Drug Administration (FDA) regulatory pathways for Direct-to-Consumer (DTC) personal genetic testing:

Carrier Screening Tests (21 CFR 866.5940)
Tests designed to determine whether a healthy person carries a genetic variant that could be passed onto offspring.

Genetic Health Risk (GHR) Tests (21 CFR 866.5950)
Tests designed to provide information about one’s genetic risk for certain medical conditions.

Pharmacogenetics Tests (21 CFR 862.3364)
Tests designed to provide information regarding the role genetics play in how someone reacts to specific medications.

Cancer Predisposition Tests (CFR 21 866.6090)
Similar to the standard genetic health risk report, but designed to help individuals communicate with their medical care providers about more risky and complex cancer risks.