SoundRocket to Conduct U-M Campus Climate Survey of All Students, Staff, and Faculty

by | Oct 29, 2021 | Climate Surveys, Collaborators, Diversity, Equity, & Inclusion, Higher Education, News

Ann Arbor, Michigan

The University of Michigan, Ann Arbor, has selected SoundRocket once again as their vendor to conduct their Campus Climate Survey on Diversity, Equity, and Inclusion (DEI). The survey will launch on Thursday, October 28—all permanent staff, faculty, and students will receive the survey over the next couple of days. The study is being conducted as a census, which will provide everyone in the community an opportunity to respond. Additionally, a scientific sample of each community has also been selected to participate in a more in-depth survey as well.

This is the third U-M Campus Climate Survey conducted by SoundRocket—the first being on the topic of sexual misconduct in 2015 (which achieved a comparatively high response rate for such studies and resulted in a recent publication describing the methodology), and the second covering DEI in 2016-2017. This current effort will span the Fall term and will give the U-M, and over 50 DEI units within the U-M, the ability to track their DEI progress over the past five years. 

“In recent years, largely due to the success of our 2015 through 2017 campus climate surveys at U-M, we have seen a significant increase in this part of our business,” says Scott D. Crawford, SoundRocket’s Founder (and U-M alumni).

SoundRocket has engaged with Colleges and Universities across the country for Campus Climate work.

U-M community members who receive the email invitation in the coming days can be assured of the confidentiality of their data. SoundRocket is serving as a firewall between the community and the U-M to ensure that only aggregated and de-identified data is shared. If anyone who has been invited to participate has any question about the study, they may email SoundRocket directly at

Interested in conducting your own Campus Climate Survey? Our team is here to help. Let’s Connect.

Currently, the FDA only regulates true direct-to-consumer (DTC) genetic tests, which have no health care provider involved either before or after testing. Consumer-initiated, physician-mediated genetic tests are considered lab developed tests (LDTs), which currently do not require FDA oversight. 


Our Study Design

Our study was designed to simulate the experience of an everyday person who is considering doing a health-related genetic test. For this reason, we only reviewed website contents presented to a consumer before ordering a test. By limiting our data collection to pre-test content, instead of digging around or contacting the companies to fill in missing data points, gaps in public-facing information that consumers use to make ‘informed’ decisions were revealed.  

Also, while a genetic counselor supervised the project, a research assistant (RA) conducted most of the website investigations. The RA was familiar enough with genetics and genetic testing to understand and identify the information presented on the websites, but has not had the clinical exposure that might create bias from knowing how specific tests work “behind-the-scenes”. 


To Sum Up

We set out to understand the landscape of health-related consumer genomics testing from the public perspective. By limiting our research (by design) to public-facing pre-test website content, we could not complete our data collection as set out in the protocol. However, this uncovered an important observation: consumer genomics websites are highly variable in content, readability and ease of use. 

This begs the question, if we can’t find basic test information on a consumer genomics website, how does a consumer have enough information to make an informed choice about testing? 

Stay tuned for Part 2 in this series, where we will dig into our study findings and reveal our most interesting observations.  



As experts in FDA user comprehension studies for consumer genomics companies seeking 510(k) clearance, we are interested in how everyday people access and understand health content that is meant for them. If you need help optimizing your consumer-directed health communications, we’ve got the in-house expertise and experience to meet your needs. Let’s chat

About the Author

Scott D. Crawford

Scott D. Crawford is the Founder and Chief Vision Officer at SoundRocket. He is also often found practicing being a husband, father, entrepreneur, forever-learner, survey methodologist, science writer & advocate, and podcast lover. While he doesn’t believe in reincarnation, he’s certain he was a Great Dane (of the canine type) in a previous life.