From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.

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What is a DEI Survey?

What is a DEI Survey?

Simply put, the purpose of a diversity, equity, and inclusion, or DEI study is to examine the lived experiences, perceptions, and attitudes of students, faculty, and staff on a university or college campus. DEI surveys may ask about personal experiences with...

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Examining the Feasibility of Using SMS When Surveying College Students

Examining the Feasibility of Using SMS When Surveying College Students

ext messages (also known as Short Message Service, or SMS) are more and more becoming the go-to medium of communication. This especially is the case for today’s college students, who seem to conduct their social and even business lives completely via their smartphone.

Scott Crawford and the team at SoundRocket looked at the data surrounding the efficacy of using SMS when surveying college students, resulting in a presentation at the 2013 American Association of Public Opinion Research (AAPOR) Conference.

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