Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.
The essay linked below was written almost exclusively by ChatGPT based on a series of requests and feedback I provided as the essay evolved. I was looking to understand better what may be the potential impact of emerging artificial intelligence (AI) technologies on...
When I first heard about the new artificial intelligence (AI) chat tool called ChatGPT (created and offered as a free research tool by OpenAI), I was excited to play with it. Social media was abuzz with others in professional fields who had identified ways that this...
When designing a survey questionnaire, there are guidelines to consider regarding its length, including: 1. The purpose of the survey If the survey is designed to collect detailed information from respondents, it may need to be longer to capture what is needed. 2....
Survey research is an essential tool for social scientists, allowing them to collect data and insights from many people. To conduct a successful survey, there are several vital considerations regarding survey methodology that researchers must take into account. These...
Ann Arbor, Michigan The University of Michigan, Ann Arbor, has selected SoundRocket once again as their vendor to conduct their Campus Climate Survey on Diversity, Equity, and Inclusion (DEI). The survey will launch on Thursday, October 28—all permanent staff,...
In 1998, fascinated with the potential for the web to serve as a data collection platform, I wondered what sources of error may crop up with this new technology. Not surprisingly, we noticed early on that if participants did not finish a web-based survey in one...
This post was written in collaboration with Jesus Arrue Why develop live televideo interview methods? In simpler times, pre-pandemic, we conducted user comprehension and other cognitive interview studies through in-person interviews. We would meet with research...
Over-the-counter drugs and direct-to-consumer genetic tests need to stand alone: here’s how the FDA ensures label comprehension. At SoundRocket, we have spent some time talking about the #SoundScience that is associated with FDA user comprehension studies. These...
Take the leap, reap the benefits The day before we closed the doors to our office in Ann Arbor, Michigan due to the COVID-19 pandemic last March, we interviewed a potential employee. After the interview, we had a nice conversation at a local restaurant. Looking back,...