by Scott D. Crawford | Jul 14, 2015 | Business Leadership, Events, News
Survey Sciences Group, LLC: From Rubber Bands to Plastic Bags Riding from house to house on my scooter, aiming to “porch” every edition of the San Jose Mercury News that I could (especially for the big tippers in the small ranch on the corner), the...
by Scott D. Crawford | Jul 22, 2015 | Business Leadership, Events, News
Why SoundRocket? Anytime one approaches naming a business, a child, a service – there is an internal gut feeling that one must be comfortable with. It is that internal check that can answer Yes when you ask Does this name adequately reflect what it is that...
by Scott D. Crawford | Jul 21, 2015 | Business Leadership, Events, News
SoundRocket: A Name is Selected With six names to choose from, it was time to make a decision. Today I will emphasize the process of elimination, and in my next post, I will make the case for why we found SoundRocket to be such an excellent fit. Fieldstorm The...
by Scott D. Crawford | Jul 18, 2015 | Business Leadership, Events, News
Rebranding: Change is Never Easy Or more accurately, making the decision to change is never easy. Once that decision is made, I have found that change takes on its own course and flows. In 2014, after 10 years of doing business as the Survey Sciences...
by Scott D. Crawford | Jul 16, 2015 | Business Leadership, Events, News
Survey Sciences Group, LLC: The best of both worlds Having made it successfully through my long first post (read part 1 now if you missed it), I promise to keep it more concise today. The topic today makes it easy, as it has been clear to me since well before...
