We know your survey is exciting and will divulge important findings; you know your survey is exciting and will divulge important findings. But darn those who don’t know this and so don’t participate. Or worse – those who do know this, but choose not to participate for some other reason. Their nonresponse can create uncertainty in how accurate our survey results actually are. If only we could survey robots or well-trained dogs who followed our instructions instead of people!
Highlights from our MI AIR Conference Discussion in Ann Arbor, Michigan
We spoke — well, SoundRocket Research Consultant Julie M. Smith, Ph.D.; Research Programmer Rob Young; and Research Analyst Jillian Hunsanger spoke – at the 31st Annual MI AIR Conference in Ann Arbor recently
Five Ways to Use Historical Survey Data to Improve Quality in a Survey
When you find yourself surveying a population where significant information is known about those who are in the study prior to them completing the survey (such as in a longitudinal survey, a panel, or when the respondents are part of a known group such as a membership organization), such data can be used as part of the survey instrument design.
While it is tempting to do whenever possible, when using such data, care should be given to how and when it is used…
UNIVERSITY OF NEW MEXICO TO PARTICIPATE IN NATIONAL CAMPUS CLIMATE SURVEY
SoundRocket’s collaboration with the University of Michigan on the National Campus Climate Survey hits a new milestone with the launch of the NCCS 2016 at the University of New Mexico.
Six Common Mistakes in Survey Research
Survey research is a part of the scientific process – and even a science on its own. So why do researchers abandon the science when they implement their studies? An astronomer would not go to the hobby store to buy a telescope to study the galaxy. A geneticist would never purchase non-sterile test tubes from an unknown source to capture saliva samples from research subjects. So why do social scientists routinely treat their own data collection tools this way?



