The essay linked below was written almost exclusively by ChatGPT based on a series of requests and feedback I provided as the essay evolved. I was looking to understand better what may be the potential impact of emerging artificial intelligence (AI) technologies on...
ChatGPT—Could There Be an AI Survey Methodologist?
When I first heard about the new artificial intelligence (AI) chat tool called ChatGPT (created and offered as a free research tool by OpenAI), I was excited to play with it. Social media was abuzz with others in professional fields who had identified ways that this...
How Long Should a Survey Questionnaire Be?
When designing a survey questionnaire, there are guidelines to consider regarding its length, including: 1. The purpose of the survey If the survey is designed to collect detailed information from respondents, it may need to be longer to capture what is needed. 2....
5 Survey Methodology Considerations for Socials Scientists Today
Survey research is an essential tool for social scientists, allowing them to collect data and insights from many people. To conduct a successful survey, there are several vital considerations regarding survey methodology that researchers must take into account. These...
What is a DEI Survey?
Simply put, the purpose of a diversity, equity, and inclusion, or DEI study is to examine the lived experiences, perceptions, and attitudes of students, faculty, and staff on a university or college campus. DEI surveys may ask about personal experiences with...
What is a Label Comprehension Study?
Label comprehension studies test how well a typical consumer can understand the labeling for an over-the-counter (i.e., non-prescription) drug or medical device. The labeling may include the product box or the instructions for use found inside the package. The idea is...
DEI Surveys & The Religion Question: Dr. J.T. Snipes in Conversation
Dr. J.T. Snipes and SoundRocket collaborated on the revision of a religious identity question, which will be part of our national benchmark DEI survey. In this conversation with Dr. Joshua Patterson of SoundRocket, Dr. Snipes discusses his research background and...
FDA User Comprehension Studies
What is an FDA user comprehension study? The US Food & Drug Administration (FDA) is responsible for identifying and mitigating consumer risks associated with the products it’s charged to regulate. This includes both prescription products and those sold...
A Website Analysis of the Consumer Genomics Industry Reveals Gaps in Public-facing Information – Part One
When we looked online at genetic tests marketed to consumers, the options were dizzying; after reading the websites we were left with more questions than answers and we wondered—what does this mean for consumers? - Jill Furnival, Genetic Counselor, SoundRocketNew...