Six Common Mistakes in Survey Research

Survey research is a part of the scientific process – and even a science on its own.  So why do researchers abandon the science when they implement their studies?  An astronomer would not go to the hobby store to buy a telescope to study the galaxy.  A geneticist would never purchase non-sterile test tubes from an unknown source to capture saliva samples from research subjects.  So why do social scientists routinely treat their own data collection tools this way?   

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The SoundRocket LaunchPad

The SoundRocket LaunchPad

I hope you have enjoyed reading the past 6 posts to our new blog – the Launch Pad.  If you have not yet read them, I encourage you to go back to the beginning and read about our story.   I have certainly enjoyed writing them! 

I look forward to using this blog to write about and share our experiences.  While I expect the focus will adapt as we ourselves evolve, the plan will be…

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