[Estimated Reading Time: 3-4 min] At SoundRocket, we often hear from our research partners who want to include p values in their summary databooks. These numbers have long been a staple in not just social science research but in many scientific inquiries. However, the...
Demographic questions are often necessary to include in survey research. Here we visit the age-old question–where in the survey should they go? Recently a collaborator designing a survey for an academic research study asked if it...
The essay linked below was written almost exclusively by ChatGPT based on a series of requests and feedback I provided as the essay evolved. I was looking to understand better what may be the potential impact of emerging artificial intelligence (AI) technologies on...
When I first heard about the new artificial intelligence (AI) chat tool called ChatGPT (created and offered as a free research tool by OpenAI), I was excited to play with it. Social media was abuzz with others in professional fields who had identified ways that this...
When designing a survey questionnaire, there are guidelines to consider regarding its length, including: 1. The purpose of the survey If the survey is designed to collect detailed information from respondents, it may need to be longer to capture what is needed. 2....
Survey research is an essential tool for social scientists, allowing them to collect data and insights from many people. To conduct a successful survey, there are several vital considerations regarding survey methodology that researchers must take into account. These...
Biobanks studying genes and human health in large populations are popping up around the globe, but what are researchers to do when they uncover medically important—or potentially lifesaving—results for volunteers who gave their DNA anonymously to science? A research...
The pandemic (and virtual technology) brought many things into our homes—work, school, doctor’s appointments, the gym, and conferences (to name a few). And while I’m not eager to attend another virtual cocktail party, there have been some at-home adaptations that have...
In a previous post we discussed how to minimize survey breakoff. Surveys are a great way to collect data but when designing a survey it’s important to consider how much is too much. Today we are going to discuss satisficing, how to keep respondents engaged, and in...