This was the first experience for any researchers to look closely at the impact of personal genetic testing reports – to see how users understood them and made use of the results they provide. Soundrocket was happy to play a role in this important research.
Testing a web-based survey is one of the most detested activities to many in the survey research business. From a 2016 post, here are seven tips to better web-based survey testing practices for your next study. You’re welcome 🙂
Trying to read and understand the latest FDA release on personal genetic testing (or what they are now calling Genetic Health Assessments)? Wish that they could indent when they use multi-level outlines? We have created a version that may be a bit easier to read and understand…
We know your survey is exciting and will divulge important findings; you know your survey is exciting and will divulge important findings. But darn those who don’t know this and so don’t participate. Or worse – those who do know this, but choose not to participate for some other reason. Their nonresponse can create uncertainty in how accurate our survey results actually are. If only we could survey robots or well-trained dogs who followed our instructions instead of people!
I’m back with more… see my previous post if you are curious what this is about…
I was recently inspired by a website called The Sciku Project, which touts the “latest scientific discoveries in haiku form”. I have always been fascinated by Haiku – the logical (but also illogical) structure imposed on language in the form of poetry. The structure – 17 syllables in three groups of 5 – 7 – 5 syllables each.
Figured I would give it a try…
We spoke — well, SoundRocket Research Consultant Julie M. Smith, Ph.D.; Research Programmer Rob Young; and Research Analyst Jillian Hunsanger spoke – at the 31st Annual MI AIR Conference in Ann Arbor recently
A couple months ago, I listened to a podcast episode called “Sports Superstitions” on a wonderful podcast called Fearless Conversations with Abby Wambach (which, by the way, is a wonderful podcast on a variety of social issues from the perspective of a professional athlete). It brought back memories of long ago (high school) days when I used to pole vault. For a long time I blamed my youth for the rituals that I would perform before and during competition. How I removed the pole from its cardboard tube, the number of times I rocked back and forth before I started down the runway (three), and even the side of the pit that I used to jump off after I completed a vault (always the left)…
Writing a blog is easy. You write. You publish. That’s it, right?! Well, not so much – and those who have done it (or at least attempted it) know well the kind of psychological games one must play to keep things flowing…