SoundRocket Founder and Chief Vision Officer Scott Crawford has been invited to speak on a virtual panel for the New York Chapter of American Association for Public Opinion Research (NYAAPOR) on Wednesday May 3rd from 6 - 7:30pm. Three other survey research...
Demographic questions are often necessary to include in survey research. Here we visit the age-old question–where in the survey should they go? Recently a collaborator designing a survey for an academic research study asked if it...
The essay linked below was written almost exclusively by ChatGPT based on a series of requests and feedback I provided as the essay evolved. I was looking to understand better what may be the potential impact of emerging artificial intelligence (AI) technologies on...
When I first heard about the new artificial intelligence (AI) chat tool called ChatGPT (created and offered as a free research tool by OpenAI), I was excited to play with it. Social media was abuzz with others in professional fields who had identified ways that this...
When designing a survey questionnaire, there are guidelines to consider regarding its length, including: 1. The purpose of the survey If the survey is designed to collect detailed information from respondents, it may need to be longer to capture what is needed. 2....
Survey research is an essential tool for social scientists, allowing them to collect data and insights from many people. To conduct a successful survey, there are several vital considerations regarding survey methodology that researchers must take into account. These...
Simply put, the purpose of a diversity, equity, and inclusion, or DEI study is to examine the lived experiences, perceptions, and attitudes of students, faculty, and staff on a university or college campus. DEI surveys may ask about personal experiences with...
Label comprehension studies test how well a typical consumer can understand the labeling for an over-the-counter (i.e., non-prescription) drug or medical device. The labeling may include the product box or the instructions for use found inside the package. The idea is...
Dr. J.T. Snipes and SoundRocket collaborated on the revision of a religious identity question, which will be part of our national benchmark DEI survey. In this conversation with Dr. Joshua Patterson of SoundRocket, Dr. Snipes discusses his research background and...