Survey research is a part of the scientific process – and even a science on its own. So why do researchers abandon the science when they implement their studies? An astronomer would not go to the hobby store to buy a telescope to study the galaxy. A geneticist would never purchase non-sterile test tubes from an unknown source to capture saliva samples from research subjects. So why do social scientists routinely treat their own data collection tools this way?
Six Common Mistakes in Survey Research
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