Survey research is a part of the scientific process – and even a science on its own. So why do researchers abandon the science when they implement their studies? An astronomer would not go to the hobby store to buy a telescope to study the galaxy. A geneticist would never purchase non-sterile test tubes from an unknown source to capture saliva samples from research subjects. So why do social scientists routinely treat their own data collection tools this way?
SoundRocket General
ResearchKit: will Apple change social science research? Geolocation, iSperm, and DNA
It seems that every few days, an announcement brings forth a new use for Apple’s ResearchKit. My first reaction was one of excitement, mixed with horror. The excitement stemmed from…
The SoundRocket LaunchPad
I hope you have enjoyed reading the past 6 posts to our new blog – the Launch Pad. If you have not yet read them, I encourage you to go back to the beginning and read about our story. I have certainly enjoyed writing them!
I look forward to using this blog to write about and share our experiences. While I expect the focus will adapt as we ourselves evolve, the plan will be…
Survey Sciences & SoundRocket: Our Origin Story
The Beginning: From Rubber Bands to Plastic Bags to Survey Sciences Riding from house to house on my scooter, aiming to "porch" every edition of the San Jose Mercury News that I could (especially for the big tippers in the small ranch on the corner), the 16-year-old...
Naming a Business: Our Story, Part 6
Why SoundRocket?
As with any naming – be it a business, a child, a service – there is an internal gut feeling that one must be comfortable with. It is that internal check that…
A Decision: Our Story, Part 5
SoundRocket: A Name IS Selected
With six names to choose from, it was time to make a decision. Today I will emphasize the process of elimination…
Name Discovery: Our Story, Part 4
SoundRocket: Six Names to Consider
In my previous post, I described the process we went through in identifying our brand characteristics. Coming from that place of having a clearly defined brand character, with a stated Purpose and a strong Mission, I found the name discovery process both terrifying…
Rebranding the Business: Our Story, Part 3
Rebranding: Change is Never Easy
Or more accurately, making the decision to change is never easy. Once that decision is made, I have found that change takes on its own course and flows.
In 2014, after 10 years of doing business as the Survey Sciences Group, LLC, I came to the conclusion that…
Survey Sciences Group, LLC: Our Story – Part 2
Survey Sciences Group, LLC: The best of both worlds
Having made it successfully through my long first post (read part 1 now if you missed it), I promise to keep it more concise today. The topic today makes it easy, as it has been clear to me since well before the Survey Sciences Group was formed.
The world of survey research suffers from a…