Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.
This is Part 2 of a two-part series; to begin at the beginning, check out How to Prepare and Conduct Live Televideo Interviews - Part 1. Over the past year, our team at SoundRocket has been conducting ‘pandemic-friendly’ Live Televideo Interviews (LTIs) on Zoom. After...
I remember it well - we both walked into the interview room, the research participant and myself, and immediately noticed we had the same shoes. We instantly bonded over being ‘shoe twins’, praising each other's taste in footwear, and setting a positive tone for the...
This post was written in collaboration with Jesus Arrue Why develop live televideo interview methods? In simpler times, pre-pandemic, we conducted user comprehension and other cognitive interview studies through in-person interviews. We would meet with research...
And if you could take a genetic test to determine if you have the gene mutations that could show you have an increased risk of having Alzheimers Disease, would you? As the U.S. FDA has started regulating and approving these tests, SoundRocket asks: are there any potential harms and limitations?
Most surveys of alcohol-use ask about behaviors and patterns that happen days, weeks months or even years ago. It’s all retrospective recollection from study participants. It’s useful for identifying general trends but it’s fraught with measurement errors. And when the topic of the study is binge drinking, errors involving memory can increase. — even if you’re asking the question the next day.
ext messages (also known as Short Message Service, or SMS) are more and more becoming the go-to medium of communication. This especially is the case for today’s college students, who seem to conduct their social and even business lives completely via their smartphone.
Scott Crawford and the team at SoundRocket looked at the data surrounding the efficacy of using SMS when surveying college students, resulting in a presentation at the 2013 American Association of Public Opinion Research (AAPOR) Conference.
It has been a while since I have communicated about the importance of checklists. It feels that the time is right to do so again… as it will become a more and more important element to what we do as we grow.
When Apple’s ResearchKit was announced, almost immediately some squawked about the ethical problems that may be raised by its use. One argument suggested that because teens use iPhones, and because teens “aren’t supposed to take part in medical studies without parental consent” this would be bad. The argument proceeds…
Survey research is a part of the scientific process – and even a science on its own. So why do researchers abandon the science when they implement their studies? An astronomer would not go to the hobby store to buy a telescope to study the galaxy. A geneticist would never purchase non-sterile test tubes from an unknown source to capture saliva samples from research subjects. So why do social scientists routinely treat their own data collection tools this way?