Bear with me — but I have an idea. I may have stumbled upon the solution to a troubling trend in our science. Response rates are dropping. We used to say that it was critical to get high response rates in our studies. We spoke of our fight against our nemesis of “Non-Response Error”!
But then as it became clear that we were losing that fight…
Why do we NOT routinely capture data about respondents’ local current temperatures and cloud cover, recent or upcoming extreme weather, regional pollen counts, and other related data while we collect survey data?
Use this as a checklist for your own studies – or as a tool to evaluate survey research collaborators. Researchers who do not consider each of these elements will make disastrous mistakes. A solid researcher is not one who is perfect – it is one who learns from past mistakes. Here are the final six (of twelve)…
Ready to Launch a Survey? It’s just a press of a button, right?
How I wish that were the case! As with any science, care must be taken to ensure there is a consistent application. Bias introduced by inconsistencies in the study implementation is not desirable. Survey researchers can minimize such bias by…
Survey research is a part of the scientific process – and even a science on its own. So why do researchers abandon the science when they implement their studies? An astronomer would not go to the hobby store to buy a telescope to study the galaxy. A geneticist would never purchase non-sterile test tubes from an unknown source to capture saliva samples from research subjects. So why do social scientists routinely treat their own data collection tools this way?
It seems that every few days, an announcement brings forth a new use for Apple’s ResearchKit. My first reaction was one of excitement, mixed with horror. The excitement stemmed from…