Ready to Launch a Survey? It’s just a press of a button, right?
How I wish that were the case! As with any science, care must be taken to ensure there is a consistent application. Bias introduced by inconsistencies in the study implementation is not desirable. Survey researchers can minimize such bias by…
Survey research is a part of the scientific process – and even a science on its own. So why do researchers abandon the science when they implement their studies? An astronomer would not go to the hobby store to buy a telescope to study the galaxy. A geneticist would never purchase non-sterile test tubes from an unknown source to capture saliva samples from research subjects. So why do social scientists routinely treat their own data collection tools this way?
It seems that every few days, an announcement brings forth a new use for Apple’s ResearchKit. My first reaction was one of excitement, mixed with horror. The excitement stemmed from…