From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.

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DNA Matchmaking: Move Over, Cupid.

DNA Matchmaking: Move Over, Cupid.

Based on a 2020 survey by dating app Plenty of Fish, 90% of US-based daters feel chemistry, not attractiveness, is the key to a lasting successful relationship. Genetic matchmaking sites that offer DNA testing to predict biological compatibility (i.e.: chemistry) couldn’t agree more.

With Valentine’s Day around the corner, we are taking a peek at these direct-to-consumer (DTC) genetic tests and the science behind DNA–based dating . . .

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Personal Genetic Tests: 12,000 Gallons of Drool

Personal Genetic Tests: 12,000 Gallons of Drool

When I am asked often what I do for a living – a recent story I get to say is “We watch people spit, and then ask them about their experience.” That usually draws a raised eyebrow, and often silence as the recipient of that nugget decides how to rearrange those words into something that makes more sense. Generally, they don’t get there without help.

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