From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.

Categories

Surveying College Students with SMS: Is it Feasible?

Surveying College Students with SMS: Is it Feasible?

Text messages (also known as Short Message Service, or SMS) have become the go-to medium when contacting others. This is especially the case for today’s college students, who seem to conduct their social and even business lives completely via messaging service.

SoundRocket examined the data surrounding the efficacy of using SMS when surveying college students, resulting in presentation at a past American Association of Public Opinion Research (AAPOR) Conference.

read more
Assessing event-based college student drinking and social context using mobile devices

Assessing event-based college student drinking and social context using mobile devices

Most surveys of alcohol-use ask about behaviors and patterns that happen days, weeks months or even years ago. It’s all retrospective recollection from study participants. It’s useful for identifying general trends but it’s fraught with measurement errors.  And when the topic of the study is binge drinking, errors involving memory can increase. — even if you’re asking the question the next day.

read more