Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.
Care should always be taken to only use previous data when it is methodologically important to do so. Here are the 5 times that reusing data to enhance your survey is actually ok.
Testing a web-based survey is one of the most detested activities to many in the survey research business. From a 2016 post, here are seven tips to better web-based survey testing practices for your next study. You’re welcome 🙂
A couple months ago, I listened to a podcast episode called “Sports Superstitions” on a wonderful podcast called Fearless Conversations with Abby Wambach (which, by the way, is a wonderful podcast on a variety of social issues from the perspective of a professional athlete). It brought back memories of long ago (high school) days when I used to pole vault. For a long time I blamed my youth for the rituals that I would perform before and during competition. How I removed the pole from its cardboard tube, the number of times I rocked back and forth before I started down the runway (three), and even the side of the pit that I used to jump off after I completed a vault (always the left)…
When you find yourself surveying a population where significant information is known about those who are in the study prior to them completing the survey (such as in a longitudinal survey, a panel, or when the respondents are part of a known group such as a membership organization), such data can be used as part of the survey instrument design.
While it is tempting to do whenever possible, when using such data, care should be given to how and when it is used…
In the recent conference proceedings of the 2016 Computer Human Interaction (CHI) Conference in Human Factors in Computing Systems, Geoff Kaufman and Mary Flanagan present an eye opening piece of research on the different reaction our brain has to content presented on digital vs. non-digital platforms.
Their work raises excellent questions…