In a previous post we discussed how to minimize survey breakoff. Surveys are a great way to collect data but when designing a survey it’s important to consider how much is too much. Today we are going to discuss satisficing, how to keep respondents engaged, and in...
Join us for this important event at the University of Michigan, Institute for Social Research Inclusive Research Matters series, when Soundrocket founder Scott Crawford presents on equity and inclusion in accessible survey design. Event Title: Equity & Inclusion...
We often hear—so how long can our questionnaire be? While we love surveys, the reality is most respondents don’t share our enthusiasm, which means long questionnaires can be bad for data quality. Today we are going to look at how long surveys can lead to breakoff, and...
So, you’ve developed a genetic test that you’d like to sell directly to the public in the U.S., and you’ve read Part 1 of this two-part series—then you are ready to get some insider tips from a genetic test FDA expert on how to navigate the 510(k) process for your...
So, you’ve developed a genetic test that you’d like to sell directly to the public in the U.S.—from a regulatory perspective, what do you need to know? To start, some genetic tests require U.S. Food & Drug Administration (FDA) review before being marketed...
This is Part 2 of a two-part series; to begin at the beginning, check out How to Prepare and Conduct Live Televideo Interviews - Part 1. Over the past year, our team at SoundRocket has been conducting ‘pandemic-friendly’ Live Televideo Interviews (LTIs) on Zoom. After...
I remember it well - we both walked into the interview room, the research participant and myself, and immediately noticed we had the same shoes. We instantly bonded over being ‘shoe twins’, praising each other's taste in footwear, and setting a positive tone for the...
Today we are bombarded with online terms of service, contracts, and privacy policies. Whether we are signing up for Spotify or online fitness classes, clauses of click-through legalese lead to the inevitable checkbox – I have read the details and I agree. ...but it...
Based on a 2020 survey by dating app Plenty of Fish, 90% of US-based daters feel chemistry, not attractiveness, is the key to a lasting successful relationship. Genetic matchmaking sites that offer DNA testing to predict biological compatibility (i.e.: chemistry) couldn’t agree more.
With Valentine’s Day around the corner, we are taking a peek at these direct-to-consumer (DTC) genetic tests and the science behind DNA–based dating . . .