Photo by Michael Barera (CC BY-SA 4.0) Soundrocket conducted an interview with University of Michigan professor Bill Axinn. Bill is a valued client and collaborator, and this post outlines Dr. Axinn's research, how he first came to find Scott Crawford, eventually...
In a previous post we discussed how to minimize survey breakoff. Surveys are a great way to collect data but when designing a survey it’s important to consider how much is too much. Today we are going to discuss satisficing, how to keep respondents engaged, and in...
Join us for this important event at the University of Michigan, Institute for Social Research Inclusive Research Matters series, when Soundrocket founder Scott Crawford presents on equity and inclusion in accessible survey design. Event Title: Equity & Inclusion...
Ann Arbor, Michigan The University of Michigan, Ann Arbor, has selected SoundRocket once again as their vendor to conduct their Campus Climate Survey on Diversity, Equity, and Inclusion (DEI). The survey will launch on Thursday, October 28—all permanent staff,...
We often hear—so how long can our questionnaire be? While we love surveys, the reality is most respondents don’t share our enthusiasm, which means long questionnaires can be bad for data quality. Today we are going to look at how long surveys can lead to breakoff, and...
"The piece that has made my thesis and my study unique is being able to survey a representative sample of the U.S. population. This was made possible because of SoundRocket,” says Gabi. Gabriela (Gabi) Wen Hsuan Chen is currently a graduate student at the University...
So, you’ve developed a genetic test that you’d like to sell directly to the public in the U.S., and you’ve read Part 1 of this two-part series—then you are ready to get some insider tips from a genetic test FDA expert on how to navigate the 510(k) process for your...
In 1998, fascinated with the potential for the web to serve as a data collection platform, I wondered what sources of error may crop up with this new technology. Not surprisingly, we noticed early on that if participants did not finish a web-based survey in one...
“This role blends my experience in higher education and my passion for research,” says Josh. SoundRocket recently welcomed Josh Patterson, Ph.D., to its Higher Education research team. “The higher education research space has always been a core business at...