Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.
And if you could take a genetic test to determine if you have the gene mutations that could show you have an increased risk of having Alzheimers Disease, would you? As the U.S. FDA has started regulating and approving these tests, SoundRocket asks: are there any potential harms and limitations?
It has been a while since I have communicated about the importance of checklists. It feels that the time is right to do so again… as it will become a more and more important element to what we do as we grow.
Testing a web-based survey is one of the most detested activities to many in the survey research business. From a 2016 post, here are seven tips to better web-based survey testing practices for your next study. You’re welcome 🙂
This post is part of an in-depth exploration and evolution of each guiding principle: inclusivity. GUIDING PRINCIPLE 3 INCLUSIVITY We practice inclusivity in everything we do. We build rooms and doors, not walls. The scientific process benefits...
Continuing the in depth exploration and evolution of our guiding principles, kicked off with an overview of them all, and expanded upon recently with a deep dive into Principle 1, we now turn to the second principle…
A few months ago I presented SoundRocket’s Guiding Principles on this blog. I promised these were a guide to practice here at SoundRocket, and that they would be continually evaluated and updated where appropriate. I also promised that I would dive into each principle in more depth in future posts. It is time that I do both.
With this post, I will tackle our first principle – Unity…
Everyone has self-assessed at some point or another. Be it something formal with a Myers & Briggs inventory or a chat with a trusted friend or family member – we are driven to search for who we are. To some it comes easier than others. While I have always loved to self-assess, I have generally been shy…
In the Summer of 2004, I set out to carve a new path. I knew that I didn’t enjoy market research (or social science research within a market research firm). I missed academic social science research, but I wasn’t keen on returning to a purely academic environment. I took a leap of faith and quit my job with no plan. With two young kids, I would test out being a “full-time dad” for awhile, as I explored what options I had. I suspect I knew inside that I needed the urgency of not having a job to help me decide what was next.
I am grateful that…
Anyone who has been in the field of survey research knows how difficult it is to explain to friends and family what exactly it is we do. I have gotten so caught up with this question sometimes that I forget to consider why I do it – which in its own way helps answer the what question.
So here is why I do it: