From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.

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Why We Do Checklists

Why We Do Checklists

It has been a while since I have communicated about the importance of checklists.  It feels that the time is right to do so again… as it will become a more and more important element to what we do as we grow.

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Individual Guiding Principle Series: Principle 1 – Unity

A few months ago I presented SoundRocket’s Guiding Principles on this blog.  I promised these were a guide to practice here at SoundRocket, and that they would be continually evaluated and updated where appropriate.  I also promised that I would dive into each principle in more depth in future posts.  It is time that I do both.  

With this post, I will tackle our first principle – Unity…

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Guiding Principles at SoundRocket:  A Self-Assessment

Guiding Principles at SoundRocket: A Self-Assessment

Everyone has self-assessed at some point or another.  Be it something formal with a Myers & Briggs inventory or a chat with a trusted friend or family member – we are driven to search for who we are.  To some it comes easier than others.  While I have always loved to self-assess, I have generally been shy…

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A Social Scientist’s Exercise in Gratitude – 12, 38, 400, 820, and 1.9 million

In the Summer of 2004, I set out to carve a new path.  I knew that I didn’t enjoy market research (or social science research within a market research firm).  I missed academic social science research, but I wasn’t keen on returning to a purely academic environment.  I took a leap of faith and quit my job with no plan.  With two young kids, I would test out being a “full-time dad” for awhile, as I explored what options I had.  I suspect I knew inside that I needed the urgency of not having a job to help me decide what was next.

I am grateful that…

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9 Reasons Why I Work in Survey Research

Anyone who has been in the field of survey research knows how difficult it is to explain to friends and family what exactly it is we do.  I have gotten so caught up with this question sometimes that I forget to consider why I do it – which in its own way helps answer the what question.

So here is why I do it:

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