The Beginning: From Rubber Bands to Plastic Bags to Survey Sciences Riding from house to house on my scooter, aiming to "porch" every edition of the San Jose Mercury News that I could (especially for the big tippers in the small ranch on the corner), the 16-year-old...
As with any naming – be it a business, a child, a service – there is an internal gut feeling that one must be comfortable with. It is that internal check that…
With six names to choose from, it was time to make a decision. Today I will emphasize the process of elimination…
In my previous post, I described the process we went through in identifying our brand characteristics. Coming from that place of having a clearly defined brand character, with a stated Purpose and a strong Mission, I found the name discovery process both terrifying…
Or more accurately, making the decision to change is never easy. Once that decision is made, I have found that change takes on its own course and flows.
In 2014, after 10 years of doing business as the Survey Sciences Group, LLC, I came to the conclusion that…
Having made it successfully through my long first post (read part 1 now if you missed it), I promise to keep it more concise today. The topic today makes it easy, as it has been clear to me since well before the Survey Sciences Group was formed.
The world of survey research suffers from a…
Riding from house to house on my scooter, aiming to “porch” every edition of the San Jose Mercury News that I could (especially for the big tippers in the small ranch on the corner)