This is Part 2 of a two-part series; to begin at the beginning, check out How to Prepare and Conduct Live Televideo Interviews - Part 1. Over the past year, our team at SoundRocket has been conducting ‘pandemic-friendly’ Live Televideo Interviews (LTIs) on Zoom. After...
From the LaunchPad
Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.
I remember it well - we both walked into the interview room, the research participant and myself, and immediately noticed we had the same shoes. We instantly bonded over being ‘shoe twins’, praising each other's taste in footwear, and setting a positive tone for the...
This post was written in collaboration with Jesus Arrue Why develop live televideo interview methods? In simpler times, pre-pandemic, we conducted user comprehension and other cognitive interview studies through in-person interviews. We would meet with research...
One of the most common questions I am fielding today—with COVID-19 spreading across the nation, is now a good time to conduct surveys? Is the pandemic having an impact on response rates?
As one of my favorite grad school professors, Mick Couper, loved to say, “It depends.”
Whether one engages in a survey right now will depend on their current status. This may not be a good time to survey emergency department staff. Professionals who are engaged in conducting online surveys may also have their hands full of work (from home) and may not have much extra time to spare. But if you are surveying the general population, with exploding rates of unemployment, you may have better luck. Students in higher education have been ripped from their regular social routines and disconnected from others. They may welcome an opportunity to share their experiences . . .
The Science of Direct-to-Consumer Genetic Testing – SoundRocket Partners With Academics and Industry to Understand How Genetic Information is Used
And if you could take a genetic test to determine if you have the gene mutations that could show you have an increased risk of having Alzheimers Disease, would you? As the U.S. FDA has started regulating and approving these tests, SoundRocket asks: are there any potential harms and limitations?
It has been a while since I have communicated about the importance of checklists. It feels that the time is right to do so again… as it will become a more and more important element to what we do as we grow.
Testing a web-based survey is one of the most detested activities to many in the survey research business. From a 2016 post, here are seven tips to better web-based survey testing practices for your next study. You’re welcome 🙂
We know your survey is exciting and will divulge important findings; you know your survey is exciting and will divulge important findings. But darn those who don’t know this and so don’t participate. Or worse – those who do know this, but choose not to participate for some other reason. Their nonresponse can create uncertainty in how accurate our survey results actually are. If only we could survey robots or well-trained dogs who followed our instructions instead of people!
Testing a web-based survey is one of the most detested activities to many in the survey research business. It requires patience, persistence, and tremendous focus. Finding someone who enjoys testing and is good at it is a valuable asset to any survey research team.
A wonderful resource for many details about testing questionnaires (including a chapter on web-based surveys) is Methods for Testing and Evaluating Survey Questionnaires.
Here are seven tips to better web-based survey testing practices for your next study…