We spoke — well, SoundRocket Research Consultant Julie M. Smith, Ph.D.; Research Programmer Rob Young; and Research Analyst Jillian Hunsanger spoke – at the 31st Annual MI AIR Conference in Ann Arbor recently
From the LaunchPad
Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.
Survey Data Collection Part 2: 12 Pre-launch Steps to Quality Data
Use this as a checklist for your own studies – or as a tool to evaluate survey research collaborators. Researchers who do not consider each of these elements will make disastrous mistakes. A solid researcher is not one who is perfect – it is one who learns from past mistakes. Here are the final six (of twelve)…
Survey Data Collection Part 1: 12 Pre-launch Steps to Quality Data
Ready to Launch a Survey? It’s just a press of a button, right?
How I wish that were the case! As with any science, care must be taken to ensure there is a consistent application. Bias introduced by inconsistencies in the study implementation is not desirable. Survey researchers can minimize such bias by…