Survey research is an essential tool for social scientists, allowing them to collect data and insights from many people. To conduct a successful survey, there are several vital considerations regarding survey methodology that researchers must take into account. These...
Dr. J.T. Snipes and SoundRocket collaborated on the revision of a religious identity question, which will be part of our national benchmark DEI survey. In this conversation with Dr. Joshua Patterson of SoundRocket, Dr. Snipes discusses his research background and...
When we looked online at genetic tests marketed to consumers, the options were dizzying; after reading the websites we were left with more questions than answers and we wondered—what does this mean for consumers? - Jill Furnival, Genetic Counselor, SoundRocketNew...
This seminar is part of two seminar series: a seminar series hosted jointly by the Michigan Program in Survey and Data Science at the University of Michigan and the Joint Program in Survey Methodology at the University of Maryland the Inclusive Research...
Biobanks studying genes and human health in large populations are popping up around the globe, but what are researchers to do when they uncover medically important—or potentially lifesaving—results for volunteers who gave their DNA anonymously to science? A research...
Photo by Michael Barera (CC BY-SA 4.0) Soundrocket conducted an interview with University of Michigan professor Bill Axinn. Bill is a valued client and collaborator, and this post outlines Dr. Axinn's research, how he first came to find Scott Crawford, eventually...
In a previous post we discussed how to minimize survey breakoff. Surveys are a great way to collect data but when designing a survey it’s important to consider how much is too much. Today we are going to discuss satisficing, how to keep respondents engaged, and in...
We often hear—so how long can our questionnaire be? While we love surveys, the reality is most respondents don’t share our enthusiasm, which means long questionnaires can be bad for data quality. Today we are going to look at how long surveys can lead to breakoff, and...
In 1998, fascinated with the potential for the web to serve as a data collection platform, I wondered what sources of error may crop up with this new technology. Not surprisingly, we noticed early on that if participants did not finish a web-based survey in one...