From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.

Individual Guiding Principle Series: Principle 1 – Unity

A few months ago I presented SoundRocket’s Guiding Principles on this blog.  I promised these were a guide to practice here at SoundRocket, and that they would be continually evaluated and updated where appropriate.  I also promised that I would dive into each principle in more depth in future posts.  It is time that I do both.  

With this post, I will tackle our first principle – Unity…

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My Favorite Social Science Podcasts

Has anyone else driven the long way to work just to catch a few minutes more of a really good podcast?  I know, I could just sit in my car in the parking lot and finish it there, but that just feels weird.  

Just a few years ago, I had not heard of podcasts…

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Five Ways to Use Historical Survey Data to Improve Quality in a Survey

Five Ways to Use Historical Survey Data to Improve Quality in a Survey

When you find yourself surveying a population where significant information is known about those who are in the study prior to them completing the survey (such as in a longitudinal survey, a panel, or when the respondents are part of a known group such as a membership organization), such data can be used as part of the survey instrument design.  

While it is tempting to do whenever possible, when using such data, care should be given to how and when it is used…

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Guiding Principles at SoundRocket:  A Self-Assessment

Guiding Principles at SoundRocket: A Self-Assessment

Everyone has self-assessed at some point or another.  Be it something formal with a Myers & Briggs inventory or a chat with a trusted friend or family member – we are driven to search for who we are.  To some it comes easier than others.  While I have always loved to self-assess, I have generally been shy…

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A Social Scientist’s Exercise in Gratitude – 12, 38, 400, 820, and 1.9 million

In the Summer of 2004, I set out to carve a new path.  I knew that I didn’t enjoy market research (or social science research within a market research firm).  I missed academic social science research, but I wasn’t keen on returning to a purely academic environment.  I took a leap of faith and quit my job with no plan.  With two young kids, I would test out being a “full-time dad” for awhile, as I explored what options I had.  I suspect I knew inside that I needed the urgency of not having a job to help me decide what was next.

I am grateful that…

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Sexual Assault Survey Now Available for Multi-institutional Enrollment

Sexual Assault Survey Now Available for Multi-institutional Enrollment

A collaborative partnership between the University of Michigan and SoundRocket now offers colleges and universities across the nation affordable access to a national campus climate survey measuring sexual assault. Piloted at the University of Michigan in Ann Arbor during the Winter 2015 term, the NCCS successfully measured what was previously thought of as unattainable in college student surveys.  The survey achieved a final response rate of approximately 67%, demonstrating how a comprehensive and responsive survey design can be implemented to achieve a more balanced and representative collection of responses.

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