From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.

Web-Based Survey Testing: Seven Tips for More Effective Questionnaires

Web-Based Survey Testing: Seven Tips for More Effective Questionnaires

Testing a web-based survey is one of the most detested activities to many in the survey research business.  It requires patience, persistence, and tremendous focus. Finding someone who enjoys testing and is good at it is a valuable asset to any survey research team. 

A wonderful resource for many details about testing questionnaires (including a chapter on web-based surveys) is Methods for Testing and Evaluating Survey Questionnaires.

Here are seven tips to better web-based survey testing practices for your next study…

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Individual Guiding Principle Series: Principle 1 – Unity

A few months ago I presented SoundRocket’s Guiding Principles on this blog.  I promised these were a guide to practice here at SoundRocket, and that they would be continually evaluated and updated where appropriate.  I also promised that I would dive into each principle in more depth in future posts.  It is time that I do both.  

With this post, I will tackle our first principle – Unity…

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My Favorite Social Science Podcasts

Has anyone else driven the long way to work just to catch a few minutes more of a really good podcast?  I know, I could just sit in my car in the parking lot and finish it there, but that just feels weird.  

Just a few years ago, I had not heard of podcasts…

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Five Ways to Use Historical Survey Data to Improve Quality in a Survey

Five Ways to Use Historical Survey Data to Improve Quality in a Survey

When you find yourself surveying a population where significant information is known about those who are in the study prior to them completing the survey (such as in a longitudinal survey, a panel, or when the respondents are part of a known group such as a membership organization), such data can be used as part of the survey instrument design.  

While it is tempting to do whenever possible, when using such data, care should be given to how and when it is used…

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Guiding Principles at SoundRocket:  A Self-Assessment

Guiding Principles at SoundRocket: A Self-Assessment

Everyone has self-assessed at some point or another.  Be it something formal with a Myers & Briggs inventory or a chat with a trusted friend or family member – we are driven to search for who we are.  To some it comes easier than others.  While I have always loved to self-assess, I have generally been shy…

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