From the LaunchPad

Welcome to The Launchpad, SoundRocket’s blog, where we share our insights and musings on the science of doing science (well), #soundscience.

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DNA Matchmaking: Move Over, Cupid.

DNA Matchmaking: Move Over, Cupid.

Based on a 2020 survey by dating app Plenty of Fish, 90% of US-based daters feel chemistry, not attractiveness, is the key to a lasting successful relationship. Genetic matchmaking sites that offer DNA testing to predict biological compatibility (i.e.: chemistry) couldn’t agree more.

With Valentine’s Day around the corner, we are taking a peek at these direct-to-consumer (DTC) genetic tests and the science behind DNA–based dating . . .

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Customer Trajectory: Michael Linderman

Customer Trajectory: Michael Linderman

On an early June afternoon, Michael Linderman and I sat in our respective offices, our faces connected as they often are through a Zoom video call. Mine in Michigan, his in Vermont. I was eager to chat—I had only once before known someone to attend Harvey Mudd College, one of the seven contiguous Claremont Colleges huddled together in an otherwise sleepy Los Angeles suburb. I had heard stories from the other Mudd alumni I know about pranks pulled against their Caltech rivals (Google “Caltech Cannon Heist” if you want to learn more), and I wanted to know if Michael had been involved.

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SoSciKu: Our method

SoSciKu: Our method

I was recently inspired by a website called The Sciku Project, which touts the “latest scientific discoveries in haiku form”.  I have always been fascinated by Haiku – the logical (but also illogical) structure imposed on language in the form of poetry.  The structure – 17 syllables in three groups of 5 – 7 – 5 syllables each.

Figured I would give it a try…

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