SoundRocket: A Name IS Selected
With six names to choose from, it was time to make a decision. Today I will emphasize the process of elimination…
A Decision: Our Story, Part 5
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Name Discovery: Our Story, Part 4
SoundRocket: Six Names to Consider
In my previous post, I described the process we went through in identifying our brand characteristics. Coming from that place of having a clearly defined brand character, with a stated Purpose and a strong Mission, I found the name discovery process both terrifying…
Rebranding the Business: Our Story, Part 3
Rebranding: Change is Never Easy
Or more accurately, making the decision to change is never easy. Once that decision is made, I have found that change takes on its own course and flows.
In 2014, after 10 years of doing business as the Survey Sciences Group, LLC, I came to the conclusion that…
Survey Sciences Group, LLC: Our Story – Part 2
Survey Sciences Group, LLC: The best of both worlds
Having made it successfully through my long first post (read part 1 now if you missed it), I promise to keep it more concise today. The topic today makes it easy, as it has been clear to me since well before the Survey Sciences Group was formed.
The world of survey research suffers from a…
Survey Science: Our Story, Part 1
Survey Sciences Group, LLC: From Rubber Bands to Plastic Bags
Riding from house to house on my scooter, aiming to “porch” every edition of the San Jose Mercury News that I could (especially for the big tippers in the small ranch on the corner)