And if you could take a genetic test to determine if you have the gene mutations that could show you have an increased risk of having Alzheimers Disease, would you? As the U.S. FDA has started regulating and approving these tests, SoundRocket asks: are there any potential harms and limitations?
Sexual Assault Survey Now Available for Multi-institutional Enrollment
A collaborative partnership between the University of Michigan and SoundRocket now offers colleges and universities across the nation affordable access to a national campus climate survey measuring sexual assault. Piloted at the University of Michigan in Ann Arbor during the Winter 2015 term, the NCCS successfully measured what was previously thought of as unattainable in college student surveys. The survey achieved a final response rate of approximately 67%, demonstrating how a comprehensive and responsive survey design can be implemented to achieve a more balanced and representative collection of responses.
UNIVERSITY OF NEW MEXICO TO PARTICIPATE IN NATIONAL CAMPUS CLIMATE SURVEY
SoundRocket’s collaboration with the University of Michigan on the National Campus Climate Survey hits a new milestone with the launch of the NCCS 2016 at the University of New Mexico.
The SoundRocket LaunchPad
I hope you have enjoyed reading the past 6 posts to our new blog – the Launch Pad. If you have not yet read them, I encourage you to go back to the beginning and read about our story. I have certainly enjoyed writing them!
I look forward to using this blog to write about and share our experiences. While I expect the focus will adapt as we ourselves evolve, the plan will be…
Survey Sciences & SoundRocket: Our Origin Story
The Beginning: From Rubber Bands to Plastic Bags to Survey Sciences Riding from house to house on my scooter, aiming to "porch" every edition of the San Jose Mercury News that I could (especially for the big tippers in the small ranch on the corner), the 16-year-old...
Naming a Business: Our Story, Part 6
Why SoundRocket?
As with any naming – be it a business, a child, a service – there is an internal gut feeling that one must be comfortable with. It is that internal check that…
A Decision: Our Story, Part 5
SoundRocket: A Name IS Selected
With six names to choose from, it was time to make a decision. Today I will emphasize the process of elimination…
Name Discovery: Our Story, Part 4
SoundRocket: Six Names to Consider
In my previous post, I described the process we went through in identifying our brand characteristics. Coming from that place of having a clearly defined brand character, with a stated Purpose and a strong Mission, I found the name discovery process both terrifying…
Rebranding the Business: Our Story, Part 3
Rebranding: Change is Never Easy
Or more accurately, making the decision to change is never easy. Once that decision is made, I have found that change takes on its own course and flows.
In 2014, after 10 years of doing business as the Survey Sciences Group, LLC, I came to the conclusion that…