When the pandemic began forcing companies to close their physical doors in March 2020, SoundRocket’s Founder and Chief Vision Officer Scott D. Crawford packed up a few belongings and told employees, “Let’s see how this goes. I’m sure we’ll return in a couple of...
Returning home from the 2020 American Association for the Advancement of Science (AAAS) conference in Seattle, Washington in February of last year, it was clear to me that the world was about to change. I attended AAAS to explore new fields of science that could...
One of the most common questions I am fielding today—with COVID-19 spreading across the nation, is now a good time to conduct surveys? Is the pandemic having an impact on response rates?
As one of my favorite grad school professors, Mick Couper, loved to say, “It depends.”
Whether one engages in a survey right now will depend on their current status. This may not be a good time to survey emergency department staff. Professionals who are engaged in conducting online surveys may also have their hands full of work (from home) and may not have much extra time to spare. But if you are surveying the general population, with exploding rates of unemployment, you may have better luck. Students in higher education have been ripped from their regular social routines and disconnected from others. They may welcome an opportunity to share their experiences . . .
And if you could take a genetic test to determine if you have the gene mutations that could show you have an increased risk of having Alzheimers Disease, would you? As the U.S. FDA has started regulating and approving these tests, SoundRocket asks: are there any potential harms and limitations?
It has been a while since I have communicated about the importance of checklists. It feels that the time is right to do so again… as it will become a more and more important element to what we do as we grow.
Testing a web-based survey is one of the most detested activities to many in the survey research business. From a 2016 post, here are seven tips to better web-based survey testing practices for your next study. You’re welcome 🙂
Everyone has self-assessed at some point or another. Be it something formal with a Myers & Briggs inventory or a chat with a trusted friend or family member – we are driven to search for who we are. To some it comes easier than others. While I have always loved to self-assess, I have generally been shy…
In the Summer of 2004, I set out to carve a new path. I knew that I didn’t enjoy market research (or social science research within a market research firm). I missed academic social science research, but I wasn’t keen on returning to a purely academic environment. I took a leap of faith and quit my job with no plan. With two young kids, I would test out being a “full-time dad” for awhile, as I explored what options I had. I suspect I knew inside that I needed the urgency of not having a job to help me decide what was next.
I am grateful that…
Anyone who has been in the field of survey research knows how difficult it is to explain to friends and family what exactly it is we do. I have gotten so caught up with this question sometimes that I forget to consider why I do it – which in its own way helps answer the what question.
So here is why I do it: